Free Website Audit —
is your site Google-ready?
Run a free SEO audit of any page: 228 checks on technical SEO, content, speed, mobile and AI-search readiness, finished in about a minute — with a report you can download and every fix explained in plain English.
Enter any single page URL. We fetch it live and run 225+ professional checks across indexing, on-page SEO, technical health, content quality (including AI-content signals), marketing & tracking, conversion, accessibility, speed and security — then mark it out of 100 with a category breakdown and the exact fix, plus official documentation, for every point you lose.
Paste your URL
Homepage, service page, blog post, product page — audit them all, one by one.
We run 225+ checks
Indexing, titles, headings, content depth, AI-content signals, schema, links, images, marketing tags, conversion, accessibility, mobile, speed and security — the full professional checklist, live on your real page.
Get marks out of 100 + fixes
Your marks out of 100, a score for each of the 19 categories, and the exact fix — with a link to Google or W3C documentation — for every point you lose.
The 225+ checks, grouped into 19 areas
🔍 Indexing & Crawlability
Can Google reach and index this page at all? We verify HTTPS, the HTTP status, redirect hops, robots.txt rules, sitemap availability, noindex directives, and canonical tags. A page that fails here cannot rank no matter how good the content is.
🏷️ Title & Meta Tags
Your title is the single strongest on-page signal. We measure its length, uniqueness against the description, character encoding, language declaration and author identity — the details that decide how your listing looks in search.
📐 Headings & Structure
One clear H1, logical H2 and H3 levels, semantic landmarks such as main, nav, header and footer. Good structure helps Google understand your page and helps screen readers navigate it.
📝 Content Quality
Word count, text-to-code ratio, sentence readability and topical consistency. We also flag generic AI phrasing and unnaturally uniform sentence rhythm, so you know where to add your own experience.
🖼️ Images & Media
Alt text coverage, width and height attributes that prevent layout shift, lazy loading, modern formats such as WebP, favicon presence and total page weight.
🔗 Links
Internal linking depth, external references, anchor text quality and rel attributes. Internal links spread authority across your site and help Google discover new pages.
⭐ Structured Data & Social
JSON-LD validity, Organization and WebSite markup, content-type schema, breadcrumbs, plus the Open Graph and Twitter tags that control how your links look when shared.
📱 Mobile & UX
Viewport configuration, zoom permission, responsive styling, readable font sizes, accessible ARIA attributes and properly labelled form inputs. Google ranks the mobile version of your site.
📡 AI Radar (business visibility in AI)
We ask ChatGPT, Claude, Gemini and Perplexity directly whether they know your business. The tools that recognise you are shown in your report — because being recommendable by AI assistants is fast becoming as valuable as ranking in Google.
🤖 AI Search Visibility
Whether ChatGPT, Claude, Gemini and Perplexity are allowed to read your pages, whether your brand is stated clearly enough for them to recognise, and whether your content is readable without JavaScript — the things that decide if AI assistants can cite you.
✍️ Content Originality
Repeated blocks, template filler, generic AI phrasing, missing citations and whether the page shows genuine first-hand experience. We also classify whether the page reads as informative or commercial.
⚡ Performance & 🔒 Security
Server response time, compression, caching headers, render-blocking scripts, mixed content, security headers, and whether visitors can find your privacy policy and contact details.
Every single factor — all 228 of them, listed in full
No hidden checklist. These are the exact factors we test on your page, one by one — finishing with our AI Business Intelligence, which no ordinary audit tool gives you.
Indexing & crawlability (15)
- 1 Page loads successfully (HTTP 200)
- 2 Secure HTTPS connection
- 3 HTTP redirects to HTTPS
- 4 Minimal redirect hops
- 5 robots.txt exists
- 6 robots.txt does not block the site
- 7 XML sitemap available
- 8 Sitemap referenced in robots.txt
- 9 Page is indexable (no noindex tag)
- 10 No noindex in HTTP headers
- 11 Canonical tag present
- 12 Canonical points to this page
- 13 Clean, readable URL
- 14 URL uses hyphens, not underscores
- 15 URL is lowercase
Title & meta (12)
- 16 Title tag present
- 17 Title length 30–60 characters
- 18 Title not truncated (≤ 65 chars)
- 19 Title has more than one word
- 20 Meta description present
- 21 Meta description length 70–160
- 22 Description differs from title
- 23 Charset declared
- 24 Content-Type header correct
- 25 HTML5 doctype
- 26 Language attribute set
- 27 Author / publisher meta
Headings & structure (10)
- 28 H1 heading present
- 29 Exactly one H1
- 30 H1 is descriptive (3+ words)
- 31 H1 differs from title tag
- 32 H2 subheadings used
- 33 Heading hierarchy is logical
- 34 Semantic HTML5 landmarks
- 35 Navigation element present
- 36 Header/footer landmarks
- 37 Content organised in lists/tables
Content quality (15)
- 38 Substantial content (300+ words)
- 39 In-depth content (600+ words)
- 40 Healthy text-to-HTML ratio
- 41 Readable sentence length
- 42 Paragraph structure
- 43 Keyword in title also appears in body
- 44 H1 topic supported in content
- 45 Not AI-generic phrasing
- 46 Natural sentence variation
- 47 Content shows expertise signals
- 48 Media enriches the page
- 49 Page has a clear call to action
- 50 No "lorem ipsum" placeholder text
- 51 No under-construction text
- 52 Freshness signal (date present)
Images & media (8)
- 53 All images have alt text
- 54 Images use width & height
- 55 Lazy loading for images
- 56 Modern image formats used
- 57 Favicon present
- 58 No oversized page weight
- 59 Video/media embedded responsibly
- 60 No broken image sources
Links (8)
- 61 Internal links present
- 62 Strong internal linking (5+)
- 63 Navigation menu links
- 64 External references present
- 65 External links use rel attributes
- 66 No empty anchor text
- 67 Descriptive anchor text
- 68 No excessive links on page
Structured data & social (12)
- 69 Structured data present
- 70 JSON-LD format used
- 71 Valid JSON-LD syntax
- 72 Organization/Person schema
- 73 WebSite or WebPage schema
- 74 Content-type schema (Article/Course/Product…)
- 75 Breadcrumb markup
- 76 Open Graph title
- 77 Open Graph description
- 78 Open Graph image
- 79 Open Graph URL & type
- 80 Twitter Card tags
Mobile & UX (8)
- 81 Mobile viewport meta tag
- 82 Viewport allows zooming
- 83 Responsive CSS present
- 84 No Flash or obsolete plugins
- 85 Readable base font size
- 86 Theme colour defined
- 87 Accessible skip/aria attributes
- 88 Form inputs have labels
Performance (12)
- 89 Fast server response
- 90 Reasonable HTML size
- 91 Compression enabled (gzip/brotli)
- 92 Browser caching headers
- 93 Limited render-blocking scripts
- 94 Reasonable script count
- 95 Reasonable stylesheet count
- 96 Preconnect/preload hints
- 97 No mixed content
- 98 HSTS or security headers
- 99 Privacy policy linked
- 100 Contact/about information linked
Marketing & tracking (18)
- 101 Analytics installed (GA4 or equivalent)
- 102 Not using obsolete Universal Analytics
- 103 Tag manager in use
- 104 Conversion tracking present
- 105 Meta (Facebook) Pixel
- 106 Remarketing capability
- 107 Behaviour analytics (heatmaps)
- 108 Cookie consent mechanism
- 109 Search Console verification
- 110 UTM-ready outbound campaign links
- 111 Email capture on page
- 112 Lead form present
- 113 Ads not overwhelming the content
- 114 ads.txt reachable
- 115 Third-party scripts kept reasonable
- 116 Social profile links present
- 117 Blog or content hub linked
- 118 Newsletter/lead magnet offer
Conversion & trust (15)
- 119 Clickable phone number
- 120 Contact email or form reachable
- 121 WhatsApp / instant chat option
- 122 Physical address or location shown
- 123 Business hours stated
- 124 Testimonials or reviews on page
- 125 Review/rating schema
- 126 Terms / conditions linked
- 127 Refund / shipping policy (commerce)
- 128 About page linked
- 129 Trust signals (guarantee/secure/certified)
- 130 Clear primary call to action
- 131 Not overloaded with popups
- 132 Copyright year current
- 133 Author or team identity shown
Accessibility (13)
- 134 Language declared for screen readers
- 135 Page has a descriptive title
- 136 Skip-to-content link
- 137 ARIA labels used where needed
- 138 Landmark roles or HTML5 sections
- 139 Images convey meaning via alt
- 140 Alt text is not a filename
- 141 Buttons have accessible text
- 142 Zoom not disabled
- 143 Sufficient base font size
- 144 No auto-playing media with sound
- 145 Link purpose clear from text
- 146 Tables used for data, not layout
Advanced SEO (16)
- 147 No obsolete meta keywords tag
- 148 Canonical matches og:url
- 149 hreflang set (if multilingual)
- 150 Keyword appears in first 100 words
- 151 Keyword in URL
- 152 No keyword stuffing
- 153 Heading contains topic keyword
- 154 Breadcrumb navigation in HTML
- 155 FAQ content marked up
- 156 Video content marked up
- 157 Published & modified dates in schema
- 158 Sitemap is valid XML
- 159 Sitemap lists URLs
- 160 Sitemap includes lastmod dates
- 161 robots.txt has no syntax problems
- 162 Custom 404 page returns 404
Performance deep dive (14)
- 163 Preconnect to third-party domains
- 164 Critical assets preloaded
- 165 Fonts use font-display
- 166 Limited inline style attributes
- 167 No render-blocking CSS overload
- 168 Images sized to prevent layout shift
- 169 Below-fold images lazy-loaded
- 170 Iframes lazy-loaded
- 171 Compression is enabled
- 172 Static assets cacheable
- 173 Modern HTTP protocol
- 174 Reasonable DOM size
- 175 No excessive redirects on assets
- 176 Homepage responds quickly
Site-wide hygiene (12)
- 177 Homepage reachable
- 178 Favicon at the standard location
- 179 Apple touch icon
- 180 Web app manifest
- 181 RSS or content feed
- 182 security.txt published
- 183 No mixed content on secure pages
- 184 No deprecated HTML tags
- 185 No inline event handlers overload
- 186 Character encoding is UTF-8
- 187 Page title is unique-looking
- 188 Content is readable text, not only images
Mobile & final (14)
- 189 Viewport width is device-width
- 190 No fixed-width layout
- 191 Tap targets not tiny
- 192 Responsive images (srcset)
- 193 No horizontal overflow risk
- 194 Theme colour for mobile browsers
- 195 Print-friendly styles
- 196 Dark-mode friendly
- 197 No Flash or Silverlight
- 198 Page does not auto-refresh
- 199 No JavaScript-only navigation
- 200 Noscript fallback present
- 201 Reasonable time to first byte
- 202 Total page weight sensible
AI search visibility (14)
- 203 Reachable by AI assistants
- 204 ChatGPT (OpenAI) can read this site
- 205 Claude (Anthropic) can read this site
- 206 Gemini & AI Overviews can use this site
- 207 Perplexity can read this site
- 208 llms.txt guidance file
- 209 Brand name stated clearly
- 210 Entity links (sameAs) declared
- 211 Answers written in question form
- 212 Facts are attributed and dated
- 213 Content readable without JavaScript
- 214 Structured data helps AI understanding
- 215 Clean semantic HTML for extraction
- 216 Content depth worth citing
Content originality (10)
- 217 No repeated sentences on the page
- 218 Unique content outweighs boilerplate
- 219 Not visibly copied placeholder/stock text
- 220 Original voice, not generic filler
- 221 Sources cited where claims are made
- 222 First-hand experience signals
- 223 Clear content purpose
- 224 Content matches a search intent
- 225 No duplicated title and heading text
- 226 Text is substantial enough to be original
🤖 AI Business Intelligence (2)
- 227 🏢 Business summary — AI researches your business live on the web and writes your introduction, competitors and social presence
- 228 📡 AI Radar — we ask ChatGPT, Claude, Gemini and Perplexity directly whether they recognise your business
Frequently asked questions
Is this audit tool really free?
Yes. No signup, no credit card, and no limit on the number of pages you check. It is part of a completely free digital marketing academy.
Should I audit every page, or just the homepage?
Audit every page that matters. Each one has its own title, description, canonical tag, headings and content. Service and product pages often carry the most commercial value, yet they are the pages people most often forget to check.
Can it really detect AI-written content?
It detects signals, not certainty. Unedited AI text tends to reuse a small set of filler phrases and produces sentences of very similar length. Those two patterns are measured here. Treat a warning as a prompt to add your own examples, data and voice, which helps with readers and with Google's helpful content systems alike.
My score is low. Where do I start?
Fix the red items first, working down the priority list shown at the top of your report. Indexing problems come before everything else, then titles and meta tags, then content depth. Warnings can wait until the failures are cleared.
Do you store my website data?
We record only the fact that an audit ran, so we can count usage. We do not store your report or share the URL you entered. See the privacy policy for full details.
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Free website audit — common questions
Is this website audit really free?
Yes. The full 228-point audit, the on-screen results and the downloadable PDF, Word and HTML reports cost nothing, with no signup and no card details. We run it as part of our free digital marketing academy — many visitors later join the classes or ask about our services, and that is the whole business model.
What does the free SEO audit check?
228 checks across 19 areas: indexing and crawlability, titles and meta descriptions, headings, content quality and originality, images, internal and external links, structured data, mobile friendliness, page speed, security, analytics and conversion setup, accessibility, and how ready the page is for AI search assistants like ChatGPT and Perplexity.
Does one audit cover my whole website?
Each audit covers one page in depth, because every page has its own title, content and structure. Start with your home page, then repeat for your other important pages — each takes about a minute.
How is this different from other free site audit tools?
Most tools give you a score and jargon. Here, every finding comes with what we found, what it means in simple terms, exactly what to do about it, and a link to the official Google, W3C or Moz documentation — and critical issues that can stop you ranking are clearly separated from minor polish.
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This academy is free and always will be. But if you would rather hand the work over, we also run these as services for businesses across India — marketing, software, design, training and strategy, all under one roof.
Now learn to fix it yourself — free, class by class.
This audit tool is part of the Sasikumar Talks Digital Marketing Academy: 18 interactive classes with diagrams, flashcards, built-in practice tools and scored quizzes — covering SEO, social media, YouTube, Google & Meta ads, e-commerce, AI tools, automation, branding and sales.
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