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The Master Checklist
Everything from the 18 classes, condensed into one launch-and-grow checklist covering SEO and the whole of digital marketing. Tick every item you've completed, then press “Check my score” to get your marketing readiness score out of 100 — with applause when you're excelling. 👏
🔍 SEO — On-Page (check EVERY page)
Unique title tag, 50–60 characters, keyword near the front Unique meta description, 150–160 characters, sells the click Exactly one H1; logical H2/H3 structure Canonical tag pointing to the official URL Schema markup (JSON-LD) added and validated Short, readable, keyword-rich URL All images compressed + descriptive alt text 5+ contextual internal links with descriptive anchors Content fully answers the search intent (300+ helpful words)
⚙️ SEO — Technical
HTTPS enabled and HTTP redirects to HTTPS XML sitemap generated and submitted in Google Search Console robots.txt reviewed — nothing important blocked Site passes Core Web Vitals (LCP ≤2.5s, INP ≤200ms, CLS ≤0.1) Mobile-friendly on every template No broken links or redirect chains (crawled with Screaming Frog) Google Search Console + GA4 installed and verified
🔗 SEO — Off-Page & Local
One link-worthy asset published (guide, tool, research) Guest post / digital PR outreach list built (10+ relevant sites) Google Business Profile claimed & 100% complete NAP (name, address, phone) identical across the web Review collection system running
📱 Social Media
Same handle, photo & brand colours on all platforms Keyword-rich bios with one clear link Best content pinned on each profile Content calendar planned weekly (1 pillar → 10 pieces) Replying to comments within the first hour of posting
🎬 Video / YouTube
Topics chosen from YouTube search suggestions Custom thumbnail: 3–5 big words, face, high contrast Hook delivered in the first 15 seconds Description: first 2 lines sell + chapters + links Videos organised into binge-able playlists Shorts cut from every long video and cross-posted
💰 Ads (Google & Meta)
Conversion tracking verified BEFORE spending Tightly themed ad groups / ad sets Negative keyword list growing weekly (Google) Meta Pixel + retargeting audiences live 3–5 creatives testing per ad set; losers paused weekly Dedicated landing page matching each ad promise
🛒 E-commerce
Unique product descriptions + Product schema Catalog synced to Google Merchant Center & Meta Reviews displayed on product pages Guest checkout, UPI/COD options, no surprise charges Abandoned-cart email/WhatsApp flow active
🧲 Leads, Email & Automation
Lead magnet live with landing page + thank-you page Forms feed the CRM automatically (HubSpot/Salesforce) Welcome email series (3–5 emails) automated Lead alerts to phone/Telegram via Zapier or n8n Weekly metrics report automated to a sheet/email
🏷️ Branding
One-sentence positioning written and used in all bios Brand kit saved: logo files, colour codes, fonts Consistent voice defined (3 adjectives) and followed Proof collected: testimonials, case studies, results
📈 Sales & Strategy
Offer includes promise + proof + bonus + risk-reversal + deadline 7 Ps reviewed — weakest P has an action plan Follow-up sequence (3–5 touches) defined for every lead UTM tags on every campaign link One dashboard reviewed weekly; 2–3 north-star metrics chosen
