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Analytics, CRO & Your 90-Day Capstone Plan

⏱ 30 min read · 🃏 flashcards · 📝 8-question quiz · 🧪 interactive tool

The final professional skill: measure, improve, and run everything as one system.

Measure what matters

• GA4 events & conversions — track the actions that equal money: form submits, purchases, pricing-page clicks, video leads.
• UTM parameters — tag every campaign link (?utm_source=instagram&utm_campaign=reel12) so you know exactly which post/ad produced each lead.
• One dashboard — Looker Studio (free) pulling GA4 + Ads + Search Console: sessions, leads, cost per lead, revenue by channel.
• North-star metrics — pick 2–3 (e.g. leads/week, cost per lead, revenue). Vanity metrics (likes, impressions) are seasoning, not the meal.

CRO: Conversion Rate Optimization

• Find leaks: pages with high traffic but low conversions; forms people abandon; the funnel step where drop-off spikes.
• A/B test one thing at a time — headline, CTA text, price display, form length. Let data pick winners.
• Classic wins: shorter forms, benefit-driven headlines, proof near the CTA, faster pages, one clear action per page.

Your 90-day capstone (do this for a real site — yours or a friend's)

• Days 1–15: Run a full audit (use our audit tool on every key page) + keyword research + fix all technical/on-page issues.
• Days 16–45: Publish 1 pillar + 6 cluster posts; launch/optimize Google Business Profile; start 3 social channels with the 1→10 system; upload 4 YouTube videos.
• Days 46–75: Launch a lead magnet + landing page + welcome email automation (n8n/Zapier); start a small Google Ads search campaign with conversion tracking.
• Days 76–90: Add Meta retargeting; build the Looker Studio dashboard; run 2 A/B tests; write a results report (before/after metrics) — that report is your portfolio.